The Agent's Manual - Digital Survival in the Enterprise
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111Description
The Agent's Manual derives form the experience of introducing Social Media- or Enterprise 2.0-basics in big corporations.
It is a kind of counter thesis to Laissez-Faire-approaches that have been around for a while ("Die Kunst, loszulassen"): It's fine if managers feel comfortable with letting things go - but does that get something started?
We do not only need visions, spaces and potential, if you deal with innovation, knowledge and excellence, we mainly need people who want to seize opportunities in their daily jobs, who consider themselves to be active and who want to get things done.
It is wrong to focus on managers and consultants; if you want to enjoy the benefits of social media and openness in your corporation, you need to put the focus on people.
The Agent's Manual describes the basics you need to see yourselves in the active position, and it shows how the most common passivity-traps can be transformed into empowering activity boosters.
The tools and the business cases have been around for a while - but we still need to work on the mindshift.
It is a kind of counter thesis to Laissez-Faire-approaches that have been around for a while ("Die Kunst, loszulassen"): It's fine if managers feel comfortable with letting things go - but does that get something started?
We do not only need visions, spaces and potential, if you deal with innovation, knowledge and excellence, we mainly need people who want to seize opportunities in their daily jobs, who consider themselves to be active and who want to get things done.
It is wrong to focus on managers and consultants; if you want to enjoy the benefits of social media and openness in your corporation, you need to put the focus on people.
The Agent's Manual describes the basics you need to see yourselves in the active position, and it shows how the most common passivity-traps can be transformed into empowering activity boosters.
The tools and the business cases have been around for a while - but we still need to work on the mindshift.
Why this speaker?
Michael Hafner is working in the intersection of journalism, PR and media technology, be it as a writer, project manager, communications consultant, intranet manager, trainer or blogger.
Recently he has been introducing Enterprise 2.0-basics into a multinational financial services corporation.
As the one-person-enterprise phomek (an acronym for Philosophie - Onlinemedien - Kommunikation), he analyzes the basics communication and innovation on his blog and in workshops.
Recently he has been introducing Enterprise 2.0-basics into a multinational financial services corporation.
As the one-person-enterprise phomek (an acronym for Philosophie - Onlinemedien - Kommunikation), he analyzes the basics communication and innovation on his blog and in workshops.
Questions answered
How do we get from talking to acting?
Why are sceptics always right?
How can we manage expectations in change projects?
What's the use of all this digital 2.0 stuff in corporate communications?
Are there common basics for successful communications- and collaboration-projects?
Why are sceptics always right?
How can we manage expectations in change projects?
What's the use of all this digital 2.0 stuff in corporate communications?
Are there common basics for successful communications- and collaboration-projects?