Real Madrid’s digital strategy: new business opportunities through multi-channel-marketing
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107Description
Real Madrid is an outstanding example how digital monetization should look like. In addition it seems to be the master piece of transforming passion to virtual platforms. Oscar Ugaz has a clear perspective how to engage fans via web and mobile and how to give them real value which is worth paying for. Nearly every channel activity (starting from Apps to Social Networks) could be a blueprint for German Football Clubs.
If not featuring him in a pitch or panel he could play an important role within a talk or discussion.
If not featuring him in a pitch or panel he could play an important role within a talk or discussion.
Why this speaker?
Oscar Ugaz is Manager of Online Marketing & Digital Business at Real Madrid C.F. He is in charge of the ecommerce business (http://www.realmadridshop.com), the commercial strategy of realmadrid.com portals (http://www.realmadrid.com) and the social media strategy of the Club: http://www.facebook.com/realmadrid http://twitter.com/realmadrid
A former advertising executive, his career began in 1995 at Young & Rubicam where he was account director for Citibank, Colgate Palmolive, Diners Club International, Ericsson Mobile Phone and United Airlines.
In 2001, he became director of strategy and new business at Phantasia Tribal DDB Needham, an interactive agency with headquarters in Lima, Peru. His work focused on developing online strategies and implement Internet and new media projects for BBVA, Nextel, SABMiller, Telefonica and Toyota Motor Company.
In 2006, Phantasia (PMI Worldwide) began its process of expansion opening offices in London and Madrid. Ugaz, has been director of the Madrid office since then.
Oscar has an MBA from Universidad del Pacifico and has been consultant and teacher assistant of the Wharton Business School GCP Project
He lives in Madrid
A former advertising executive, his career began in 1995 at Young & Rubicam where he was account director for Citibank, Colgate Palmolive, Diners Club International, Ericsson Mobile Phone and United Airlines.
In 2001, he became director of strategy and new business at Phantasia Tribal DDB Needham, an interactive agency with headquarters in Lima, Peru. His work focused on developing online strategies and implement Internet and new media projects for BBVA, Nextel, SABMiller, Telefonica and Toyota Motor Company.
In 2006, Phantasia (PMI Worldwide) began its process of expansion opening offices in London and Madrid. Ugaz, has been director of the Madrid office since then.
Oscar has an MBA from Universidad del Pacifico and has been consultant and teacher assistant of the Wharton Business School GCP Project
He lives in Madrid
Questions answered
How can you monetize every single piece of your digital efforts?
How can passion be transformed into virtual platforms?
How can you put "Real" value into your digital channels?
How does a digital strategy look like, that includes several different channels (from social gaming up to player's profiles on Facebook) and will include emerging topics and technologies?
How can passion be transformed into virtual platforms?
How can you put "Real" value into your digital channels?
How does a digital strategy look like, that includes several different channels (from social gaming up to player's profiles on Facebook) and will include emerging topics and technologies?