New mobile way to communicate with brands - consumer has control
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168Description
Qustodian is a new, independent digital media company focused on providing next generation mobile advertising and marketing solutions using the mobile internet to communicate with mobile phone users. Our goal is to provide a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Our members are offered the opportunity to create and manage a digital profile of their preferences so that they receive the financial and commercial benefits of the use of this data. This is in contrast to many large corporations who are currently collecting this profile data from us for their own benefit. This approach not only benefits the user, but also the advertiser, as the advertiser knows that the user has agreed and wants to receive communications from them.
Why this speaker?
John has a long experience in mobile industry. He has run mobile gaming, MVNO, and value-added service businesses. He was worked and lived in several countries. He is Qustodian's co-founder.
Questions answered
How a consumer can control commercial communications?
How a consumer can earn if he communicates with brands?
Who should own customer data?
How to make mobile advertising relevant, not annoying?
How a consumer can earn if he communicates with brands?
Who should own customer data?
How to make mobile advertising relevant, not annoying?