Facebook Tracks and Traces Everyone: Like This!
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76Description
Numerous websites have implemented the Facebook Like button to let Facebook members share their interests, therewith promoting websites or news items. It is, thus, an important business tool for content providers. However, the tool is also used to place cookies on the user‟s computer, regardless whether a user actually uses the button when visiting a website. As an alternative business model this allows Facebook to track and trace users and to process their data. It appears that non-Facebook members can also be traced via the Like button. This means that Facebook‟s tentacles reach far beyond their own platform and members. Due to the extensive web coverage with Like buttons, Facebook has a potential connection with all web users. Web activity can be linked to individual accounts or a separate data set can be created for individuals who are not (yet) a Facebook member. The hidden collection of data on browsing behavior and the creation of individual data sets has implications for the privacy of individuals.
Why this speaker?
Arnold Roosendaal LLM MPhil is researcher and PhD Candidate at the Tilburg Institute for Law, Technology, and Society (TILT) at Tilburg University, the Netherlands, and partner at FennellRoosendaal Legal Research and Advice. His expertise lies in the field of privacy and identity related to ICT technologies.
He recently published "Facebook Tracks and Traces Everyone: Like This!"
He recently published "Facebook Tracks and Traces Everyone: Like This!"
Questions answered
What does the Facebook Like button do with our data?
What privacy issues arise from third party cookie use?
How can side operators protect their users and themselves?
What privacy issues arise from third party cookie use?
How can side operators protect their users and themselves?