BE PART OF THE SESSION PLANNING PROCESS
FOR THE NEXT CONFERENCE 2011, May 17 & 18, BERLIN

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in an increasingly data-hungry industry and post-privacy facebook world, customers and users are used to have their data being collected, knotted, sold and used to getting on their nerves with even more advertising. there is a growing number uf users though who see this different and expect companies not to collect too much data. hence DATENSCHUTZ - companies who adress this properly and respect their users wishes well will earn their trust and their money. the others will not.

ceo of premium-cola, advisor to some other drink brands, sustainability expert at softdrink alliance

do you as a user really want companies to collect more and more data about you? maybe you´d like a company who deliberately does not do so to keep your privacy. and maybe you´ll be more likely to buy stuff from them without the trade-off of data leakage.