524Startup Finanzierung 2.0
Track: Social
Speaker: Jens-Uwe Sauer, Seedmatch UG, Geschäftsführer
proposed by Jens-Uwe Sauer on 25.11.2010
Description:
Jeder kann ein Business Angel sein, schon mit einem Betrag ab 250 Euro. Wenn sich genügend Mikroinvestoren für ein Startup begeistern, kann die Idee umgesetzt werden. Mehr Startups bedeutet mehr Innovationen bedeutet mehr Wohlstand. › more
472Web 3.0 & Futurity
Track: Technology
Speaker: Ali Rıza Babaoğlan, SAP AG, Key Accounts Manager
proposed by Ali Rıza Babaoğlan on 25.11.2010
Description:
Web 3.0, which will be next step of internet technologies is not so far. › more
333#StreetViewTorte - Erfahrungsbericht und Backanleitung für einen PR-Coup á la Oberstaufen
Track: Media
Speaker: Benjamin Buhl / Michael Domsalla, netzvitamine | tourism consult network & KMTO
proposed by Bianca Keybach on 14.02.2011
Description:
Der Medienscoop des Ortes Oberstaufen rund um Google Street View dürfte vielen bekannt sein. Von einem auf den anderen Tag wurde der Tourismusort in die öffentliche Diskussion sowohl der neuen als auch der klassischen Medien gebracht. Der Scoop steht aber nur am Ende einer einjährigen Vorbereitungszeit, in der zahlreiche Akteure involviert waren und den Ort "fit" für Social Media gemacht ... › more
305The Courage to Share: The Social Workplace
Track: Social
Speaker: Daniel Kraft, netmedia, Chairman
proposed by Tobias Mitter on 14.02.2011
Description:
When it comes down to business all the fancy social and web 2.0 ideas come to hard test and many don't even make the first round. While technologically of great interest they ofter lack the connection to the real business and what it takes to make them work. This inspirational presentation takes you on a tour to reality and provides ... › more
280Advertising Is Dead
Track: Keynote
Speaker: Axel Schmiegelow, denkwerk group, CEO
proposed by Mike Schnoor on 26.11.2010
Description:
The media industry struggles with their approach to blast the consumer with an overdose of traditional advertising and tweets, fanpages and self made viral videos.
What's lacking? Creativity on the advertiser's side, a deep love for the customers and understanding of the brand's fans. › more
196VRM - It's not about privacy, it's about data ownership.
Track: Commerce
Speaker: Uwe Hook, BatesHook, CEO
proposed by Uwe Hook on 31.01.2011
Description:
People don’t care about “CRM” or “Social CRM”. Sales, Marketing and Customer Support departments do. People care about great customer experiences. Since Social CRM is just an extension of CRM, I’m not sure this model will be able to answer the desire of customers for better experiences.
Clearly, Social CRM is a dramatic improvement from current CRM ... › more
189Don't talk - Do!
Track: Keynote
Speaker: Juergen Alker, alkr®, Owner
proposed by Juergen Alker on 23.01.2011
Description:
Why is it so complicated to execute ideas? Why do so many ideas never see the light?
Stop talking – start executing your ideas! It was never easier to start a company, all assets are out there and the cloud makes it possible to work from anywhere in the world, with lower costs than ever.
... › more
186170Datenqualität und Inspiration
Track: Commerce
Speaker: Markus Siebold / Julia Dombrowski, drei75
proposed by Gerd Witulski on 15.02.2011
Description:
Inspiration spielt beim Online-Verhalten zurecht eine immer größere Rolle. Die psychologischen Faktoren werden jedoch zumeist vernachlässigt. Es kommt darauf an, Inspirationsprozesse bereits durch die richtigen Maßnahmen bei der Datenqualität zu sichern. › more
168New mobile way to communicate with brands - consumer has control
Track: Mobile
Speaker: John Roberts, Qustodian
proposed by Jouko Ahvenainen on 31.01.2011
Description:
Qustodian is a new, independent digital media company focused on providing next generation mobile advertising and marketing solutions using the mobile internet to communicate with mobile phone users. Our goal is to provide a mobile marketing and advertising service that puts the user in control of what they receive, when and how. Our members are offered the opportunity to create ... › more